We’re excited about creating teaching moments between children, their parents and guardians to have conversations on core values that were passed on to them from their parents and grandparents and have helped in shaping them to be the people that they are today.

We do this through our children’s brand Rafiki Values Tribe, where we locally design and make the products. We are a proudly Kenyan brand. Our hope is that as children play and interact with these toys and products, we can make a difference in their lives that will in turn impact the generations after them.

Each child is unique and special, and so is each doll. Each doll has its own character, making it unique to every child. No two dolls are ever the same. They teach children that each one of us is created uniquely and that physical appearances do not define who we are. Body and Soul, each of us is marvelously made.

The Rafiki Values Tribe puzzles and playing cards are an extension of our dolls. Our story is that within each doll, lives a tribe of values. Values of love, respect, patience, self-control, peace, etc which have been passed on from one generation to another.

We wanted to bring these values to life by passing on their message through additional creative yet fun play, hence the puzzles and cards.